The block grew out of Cartoon Network's previous attempts at airing content appropriate for teenagers and young adults who might be watching the channel after 11 pm (ET/PT). Ĭartoon Network's original head programmer, Mike Lazzo, conceived Adult Swim. Īs with Cartoon Network, Adult Swim's reach through various services totals 94 million American adults as of March 2021. Adult Swim has contracted with various studios known for their productions in absurd and shock comedy. Many of its programs are aesthetically experimental, transgressive, improvised, and surrealist in nature. The block's shows are known for their sexual themes, frank sexual discussion, nudity, strong language, and graphic violence. The block features stylistically varied animated and live-action shows, including original programming, syndicated series, anime, and short films with generally minimal or no editing for content.Īdult Swim has frequently aired adult animation features, mockumentaries, sketch comedy, and pilots. By 2005, Adult Swim would be granted its own separate Nielsen ratings report from Cartoon Network due to it targeting a different audience. ET/PT on Sundays.ĭebuting in 2001, Adult Swim serves as the nighttime identity of Cartoon Network, and it was established as alternative programming during late night hours when Cartoon Network's primary target audience would normally be sleeping. ET/ PT from Mondays through Saturdays and from 9 p.m. Marketed as a separate network for ratings purposes, Adult Swim broadcasts from 8 p.m. pay-TV subscribers only)Īdult Swim (stylized as and often abbreviated as ) is an American adult-oriented nighttime programming block of the basic cable network Cartoon Network that is programmed by its in-house production studio, Williams Street. Live Simulcast (Available nightly during block's duration as listed above U.S.
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